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  • Writer's pictureSonia Velasco

How to create engaging and impactful online discussions

Having healthy discussions with your peers is important to fostering healthy relationships. The same goes with discussions that take place online. As a brand, you need to engage with your customers.

The best way to get honest feedback is by building an online community on one of various platforms like Facebook, LinkedIn, or Instagram. These online discussions are a goldmine to your brand. It’s one way of getting to know and connect with your customer.

Your community manager should start a dialogue by posing a question around your industry, product, or service to get a conversation started.

Make sure you’re asking relevant questions that will encourage a response. Maybe you’re thinking of launching a new product and want to get customer feedback to make sure you’re going in the right direction. Maybe you want to phase out a service and want to know if you’re making the right decision. Or maybe you want to know why your audience follows your brand.

The more you engage with your customers, the more trustworthy you will become. Ultimately, building a strong foundation of loyal followers.


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