Alpha Business Images

Capabilities

Let’s talk about where your marketing needs to take you and how ABI can help you get there. Explore our full range of capabilities with our marketing strategy team today.

Creative insight is transforming ideas into captivating campaigns. Creative passion is using intuition, experience, research to inspire to captivate audiences to move. Content that’s well designed, impactful, and on strategy.

Activations/Events
Campaigns
Digital
Film/Video
Social
UX/UI
Websites and Apps

At the heart of every successful campaign is a robust strategy. Understanding your goals, challenges, market will help us develop comprehensive strategy and plans that will drive results. We leverage deep insights, robust research and our proprietary audience segmentation tool as the ground work for well-informed marketing decisions.

A360 Target Segmentation
Content Strategy/Implementation
Customer Journey Mapping
Influencer Marketing
Media Relations
Public Relations
Market Research/Analytics

Maximizing reach and impact requires a calculated approach to media planning and buying. Optimizing those efforts requires expertise and experience to reach the right audience at the right time. Leveraging relationship, bulk-buys and strategic timing for maximum return on your ad spend.

Cross-channel
Digital
Paid Social/Organic
Programmatic
Search/SEM/Remarketing
Social
Traditional

AUDIENCE 360

Our goal is to ensure our clients capture 360 degrees of their audience, not the “general market” that leaves money on the table. Because of that, we’ve created our proprietary process, A360, for creative strategy, execution and media planning. It begins with diverse minds steeped in research, strategy sessions and audience segmentation. From there, we identify optimal points of intersection – online hotspots, in-person gathering spaces and shared influencers. We tailor creative and develop media plans, experiences and events that produce authentic impact and influence.

A360. Our method is proven, our return on investment is enviable and our clients are happy. ABI – The Art of Influence.

Our Diversity is Intentional

ABI is proud to be comprised of a multi-cultural, multi-lingual and multi-generational team. ABI is Black, Latin, Asian, Indian, White, male, female, grandparent, student and single. For your benefit, we’re prepared. Because penetrating and persuading the audience demands that we not know only know them, but that we are them.