ABI is a full service ad agency committed to ensuring our clients capture maximum market share. Only seeking the “general market” left too much money on the table. So we built a company that could authentically attract and communicate with the whole audience, filling a void in the agency world. Next we developed our proprietary process, Audience 360, that truly lets research and strategy guide creative + tactics. Because at ABI, our dogs wag the tails.
Our Diversity is Intentional.
ABI is proud to be comprised of a multi-cultural, multi-lingual and multi-generational team. ABI is Black, Latin, Asian, Indian, White, male, female, grandparent, student and single.
In the U.S., urban counties are majority minority; Asian-Americans are the fastest growing ethnic group; the number of Latinos speaking Spanish at home is increasing; and the buying power of Blacks exceeds $1 trillion per year.
For your benefit, we’re prepared. Because penetrating and persuading the audience demands that we not know only know them, but that we are them.
Our goal is to ensure our clients capture 360 degrees of their audience, not the “general market” that leaves money on the table. Because of that, we’ve created our proprietary process, A360, for creative strategy, execution and media planning. It begins with diverse minds steeped in research, strategy sessions and audience segmentation. From there, we identify optimal points of intersection – online hotspots, in-person gathering spaces and shared influencers. We tailor creative and develop media plans, experiences and events that produce authentic impact and influence.
A360. Our method is proven, our return on investment is enviable and our clients are happy. ABI – The Art of Influence.