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Have a Very Peri New Year!

As we prepare to head into a new year filled with mystery and unknown possibilities, Pantone has created a new color that displays, “a carefree confidence and a daring curiosity that animates our creative spirit.”

PANTONE 17-3938 Very Peri is a color that aims to inspire us in these transformative where more and more attention turns towards the metaverse and establishing online appearances. We’ve spent nearly two years in isolation, learning how to communicate better through a digital space, and as we begin to re-emerge the world we’re walking into is different.


This is the first time that Pantone has created a brand-new color for the Color of the Year. Laurie Pressman, Vice President of the Pantone Color Institute, stated “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.

What are your thoughts on this brand-new color and what it represents for the new year? Tell us in the comments! And if you’re looking to add Very Peri to your color wheel, see Pantone’s suggested color palettes here.


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