Client Profile: AB Brands

Updated: Jun 8

Meet AB Brands!

Last year, ABI helped AB Brands launch its new haircare brand Earth Supplied – a line of haircare products for textured hair with high levels of the purest butters and oils.

Targeting a millennial audience with specific haircare needs, the client knew it was entering a crowded market. To appeal to a young, hip audience, they sought a distinctive brand experience with a fresh tone. ABI delivered.

“ABI was a great match for AB Brands because of our trademark approach to audience engagement,” said ABI president Sophia Johnson. “AB Brands was facing a unique market segment with unique haircare needs. Our focus on audience research, analysis and segmentation allows us to develop laser-sharp ad content that speaks directly to unique or diverse audience segments with empathy and sensitivity.”

To date, ABI has developed the new Earth Supplied website, digital B2C ads, B2B collateral and ads, as well as influencer videos and engagement. Our first year with AB Brands was wildly successful. Due in part to our marketing efforts, AB Brands was able to get Earth Supplied on shelves in Sally’s Beauty Supply, Walmart and the vast network of beauty supply dealers.


Recent Posts

See All

Deep Dive with Frank Librio

ABI spoke with the Chief Marketing Officer of VisitDallas, Frank Librio, to better understand the travel landscape before and after COVID-19. Originally from Connecticut, Librio was in broadcast news

Deep Dive with Michael Rogers

Michael Rogers, Transportation Director for the City of Dallas, joined the ABI team for a Deep Dive into the innovative thinking going on with modern city transportation. When the City of Dallas asked

Deep Dive with Mark Duebner

Introducing Deep Dive – penetrating conversations ABI is having with leaders in each of our industry verticals. In another edition of Deep Dive, we spoke with Mark Duebner, Director of Aviation for th

  • ABI Linkedin
  • Instagram
  • ABI Facebook

Copyright ©2017-2020 Alpha Business Images, LLC                                      

Privacy Policy & Terms of Services.