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PR Specialist

Keep calm in a communication crisis? ABI is currently seeking a PR Specialist who can write compelling press and news releases, media relations/communications, talking points, and press conferences.

As a PR Specialist with 5+ years of experience you can expect to:  

  • Write press releases and other media communications for both internal and external projects

  • Create white papers and sharable content utilizing B2B and B2C writing experience

  • Public and stockholder engagement activities

  • Study the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services

  • Update and maintain Web content


  • Bachelor’s degree in journalism, PR, marketing or related field

  • Experience handling a press conference

  • Excellent written and verbal communication skills

  • Ability to pitch to media

  • Knowledge of consumer marketing

  • An ability to work on big strategy plans as well as day-to-day tasks

  • Ability to think both creatively and strategically

  • Ability to run PR campaigns that deliver measurable results and meet objectives

  • Deadline-oriented, inquisitive, with great follow-up and reporting skills

  • Creativity in securing coverage and buzz with traditional outlets

  • Understanding of social media

  • Project and budget management skills

  • Responds well under pressure with strict time limit

  • Quick and enthusiastic learner

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