ABI Named to the Adweek 100: Fastest Growing List
Updated: Oct 6, 2021
The ABI team is proud to announce that we’ve been named to the Adweek Fastest Growing List – as well as the Top 5 Fastest Growing US Agencies in the Southwest. ABI’s team composition intentionally breaks the homogeneous mold so common in the advertising industry. Their commitment to diversity of thought positions them to create more relevant, effective campaigns and leads to expanded market share and a higher return on ad spend for their clients.
ABI uses proprietary process A360 to tailor campaigns to ideal audience segments. The ABI team avoids a “general market audience” mindset so they can better ensure the values, buying decisions, cultures and languages of their target audiences are reflected in their messaging. In the past three years, ABI’s revenue has grown by 350%.
“Our clients are asking, ‘How can I get more market share?’ And we’re proving time and again that we can capture money left on the table. When they grow, we grow. We are committed to providing world-class marketing in our four verticals: Education, Healthcare, Civic, and Transportation and Tourism” said Sophia Johnson, ABI President. “We knew that focus would cultivate our depth of industry expertise and engender agency growth organically. And it has.”
As a premiere Dallas-based ad agency, ABI makes brands relevant in North Texas. By combining data, strategy, creativity and diverse perspectives, ABI makes audience connections competitors overlook and delivers meaningful engagement between brands and those audiences, across the entire length of the customer journey. This audience-centric approach has earned the confidence of some of the most prominent entities in the region, such as DFW International Airport, City of Dallas, City of Fort Worth and Parkland Memorial Hospital.