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DALLAS–December 21, 2018–Dallas-based marketing agency ABI recently won four new contracts through the RFP bid process. “These contracts will significantly expand our reach and influence in the Texas advertising market. I firmly believe that these contracts are a direct reflection of the outstanding marketing work our team has been doing for our current client base, as well as our unique Audience 360 offering,” said ABI President Sophia Johnson.

ABI won a large contract for long-standing client DFW International Airport, beating out several leading area agencies for the work. As the airport’s agency of record, ABI is already providing digital and traditional marketing services for the airport’s Communications & Marketing department. This contract further strengthens ABI’s expertise and prominence within the transportation industry.

Three other contract wins solidify the agency’s topnotch reputation in the education sector. For Tarrant County College District, ABI will be developing multi-faceted marketing campaigns, and providing general advertising and marketing support. DeSoto ISD has chosen ABI to provide critical advertising and marketing services. And, Texas Tech University selected ABI to provide marketing services. Each of these contracts deepens ABI’s influence in the public education and university sectors.

Every ABI client receives the advantage of the agency’s trademarked A360 (Audience 360°) approach to audience identification, segmentation and penetration. With A360, you market to and connect with all relevant audiences, especially those often-overlooked segments. A360 insures that each of those audiences will receive relevant, culturally-sensitive communications.


Advertising agency ABI understands that great marketing is making connections. Through research, targeting and cultural intelligence, ABI engages and influences your target customers. Award-winning design and copy, a genuine commitment to customer service and decades of veteran industry experience, ABI is the marketing partner you want on your team.

Media Contact: Lauren DeRamus; ABI; 404-444-7226;


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