Challenge:
The Winston School has been an integral part of the educational community in North Texas since 1975. It was time for them to revitalize their brand. ABI stepped up to relaunch the Winston School’s brand through a series of detailed strategies and tactics to strengthen their profile and local relationships while simultaneously increasing its market share. By conducting research, and developing, then executing concepts and impacting media relations, ABI created diversified and effective solutions to meet the client’s goals.
Appendix:
ABI refreshed The Winston School’s brand, conceptualized and created their core marketing collateral that went to current and potential parents and organized their annual fundraising efforts. We have ensured that the Winston School’s brand, profile, and local relationship are stronger than ever. Our scope of services included: multi-year marketing/public relations plan and strategy, market research, branding, event planning, design of print collateral, media relations/media buying, direct mailings, media content writing, community outreach and execution of promotional items.
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Results:
• “Modernized, distinguished the brand to accurately reflect the school’s brand promise.”
• Developed brand guidelines to ensure the integrity, effectiveness and consistency of materials across all mediums.​
• A 200% increase in number of parents donating to the annual fund.
RECRUITMENT BROCHURE
ANNUAL FUND CAMPAIGN
