top of page
CS-FENT_Background.jpg
CS-FENT_Thumbnail.jpg

Dallas County 

Fighting the Fake

Overview:

What makes fentanyl so dangerous? ABI helped Dallas County Fight Fentanyl in its latest public health campaign.Fostering broad awareness and proactive engagement within schools across Dallas County, with impactful, emotional and life saving content distilled from the Fentanyl Toolkit.

Recent tragic incidents involving teenagers succumbing to fentanyl overdoses within Dallas County have ignited a widespread concern.

The infiltration of this highly potent and lethal drug among vulnerable adolescents has sparked a profound conversation within the community. These distressing events are not isolated incidents; rather, they reflect a persistent and escalating issue that necessitates immediate attention. The fentanyl digital toolkit created aims to address the urgent need for accurate and accessible information about fentanyl among school staff, parents, and students. The resource is designed to provide a reliable and digestible resource that can be efficiently distributed to schools throughout Dallas County, fostering awareness and promoting safety.

CS-FENT_Thumbnail.jpg

TV

629,000+

CS-FENT_Thumbnail.jpg

Ad

1.97M

CS-FENT_Thumbnail.jpg

Radio

1.6M

1.6M

Our primary messaging focused on how Fentanyl is an extremely dangerous and potent. Sold in the form of a pill (or powder or block) that can kill you in two minutes, it only takes a tiny amount to kill. Even if you know you’re taking fentanyl, you don’t know you’re getting a lethal dose. Our approach helped show Dallas County ways to help fight the fake, such as only get prescription pills dispensed from a licensed pharmacy. A video and microsite also focused on reaching staff, parents, and students with outreach collaterals such as video, fact sheets, and infographics.

A video and microsite also focused on reaching staff, parents, and students with outreach collaterals such as video, fact sheets, and infographics. The toolkit directly located on the microsite provided downloadable material to print or share it electronically.

 

Campaign Deliverables

Digital Toolkit

Outreach Collateral

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed justo justo. Fusce faucibus tempus enim, eu commodo nibh hendrerit id. Sed fringilla nec felis et blandit. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed justo justo. Fusce faucibus tempus enim, eu commodo nibh hendrerit id. Sed fringilla nec felis et blandit. 

Video

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed justo justo. Fusce faucibus tempus enim, eu commodo nibh hendrerit id. Sed fringilla nec felis et blandit. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed justo justo. Fusce faucibus tempus enim, eu commodo nibh hendrerit id. Sed fringilla nec felis et blandit. 
~Person
Title

bottom of page