ABI Understands CARES and Government Entities.
Leaving money on the table isn’t an option when it comes to government-provided county funding in Dallas and Fort Worth. At ABI, we want to help make every dollar count while reaching the people who need it most. Last year, we were able to offer our assistance to three amazing campaigns that assisted the residents all across Texas.
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Dallas County
“Heroes Get Vaccinated” Vaccine Efforts
In the midst of the pandemic, one thing has been on everyone’s mind: staying safe. In our campaign, “Heroes Get Vaccinated,” we worked in conjunction with Dallas County Health and Human Services to share the ease and importance of becoming vaccinated.
English :30 Broadcast Commercial
English :30 Broadcast Commercial
English :30 Broadcast Commercial
A Digital Ad Campaign was translated in multiple languages for social + display.
City of Fort Worth
“Neighbors” Rental Assistance Efforts
The "Neighbors" campaign was developed from real life stories of needing rental assistance. Both empathetic and data driven insights were used to bring this digital integrated campaign to life for the City of Fort Worth.
"Neighbors" English :30 Broadcast Commercial
"Neighbors" English Radio Spot
"Calling Home" English Radio Spot
Dallas County
Rental Assistance Tenants + Landlords
Hundreds faced eviction from landlords and management companies plus were at risk of losing their homes. We worked with Dallas County to develop a solution: offer short-term emergency housing assistance programs aimed at aiding individuals and households with rental, mortgage, and utility (water/sewage) assistance for residents impacted
by the pandemic.
English :30 Broadcast Commercial
Spanish :30 Broadcast Commercial
Social Media Ads for "Got your back"
Dallas County
2020 U.S. Census Participation Initiative
To ensure that Dallas County received its share of future government funding for social programs and to secure fair representation for Texas in the U.S. Congress, ABI needed to reach out to and engage the county’s hard-to-count populations. Not only did we face the expected challenges of language barriers, residents with little or no access to the internet and overall awareness of the census and its importance, but we were heavily impacted by two external events.
2020 U.S. Census Participation Initiative Case Study
Video for Texas Census
Dallas County
Voting Assistance
To ensure that Dallas County voters were well informed we worked on two educational focused videos to implement a marketing and media strategy to educate voters on issues such as registering to vote, applying for ballot by mail, returning their mail-in ballot, and the voting process.
English - Election Training Video
English - Ballot By Mail Explination Video
English - Election Training Video
Dallas County
Ending HIV by 2030
ABI developed a multi phase campaign that would spread awareness & educate the target group about Dallas County's innovate to end HIV. Highlighting importance of taking care of their sexual health and the resources that are available for the same.
Spanish - "History" Video
English - "You're Important" Video
Spanish - "You're Important" Video