Employee Spotlight - Sophia Johnson

A prominent member and longtime resident of the Dallas/Fort Worth community, Sophia Johnson proudly serves as a board member on several organizations, including the Friends of Barack Obama Male Leadership Academy, the AT&T Performing Arts Center, where she also serves as the Chair of the Education and Community Outreach Committee, the Trinity River LGC for the City of Dallas, and the Café Momentum, as well as being a board member of the marketing committee for the Dallas Museum of Art.

We asked Sophia to take a few moments out of her busy schedule to answer a few questions for us:

What's the one thing you wish everyone knew about you?

If you want to sing karaoke, come to my house. My living room is set with mics, piano, and more so anyone can be on stage in an instant. Many a visitor has revealed their performer side at my house. 

How did you begin working in marketing in the first place?

I worked at a newly formed institutional investment firm and began as a registered rep but quickly gravitated toward the creative side of promoting our funds. I eventually became the firm's products principal and the lead for all marketing and PR. When we sold that company, I started ABI.

What's your dream job?

A principal of a private elementary school. I am so passionate about education and its ability to liberate and inspire people. I want kids to have a great school experience when they’re young so they will always want to learn. 

What hobbies are you involved in when you're not at work?

Is reading a hobby? Because that’s what I love to do. I also love to cook and entertain and sing karaoke all in the same evening. 

Of which work/project/piece are you most proud?

I’m most proud of the work we did for Census 2020. Our client trusted us to create the campaign assets and use the distribution methods we knew would have the greatest impact. The ROI was spectacular, exceeding $200mm in annual funding and the addition of two congressional seats for Texas. We are the only state that added two seats. 

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