ALPHA BUSINESS IMAGES LAUNCHES NEW DALLAS HOUSING AUTHORITY WEB SITE: WWW.DHADAL.COM

DALLAS— Alpha Business Images, LLC, a Dallas-based boutique design and communications agency, today finished a complete renovation of the Dallas Housing Authority (DHA) web site.

With the advent of the new web site — www.dhadal.com — North Texas' largest provider of affordable housing now offers easier acces to its programs for clients, vendors and the community. The web site’s redesign puts information that can be life changing for struggling families or vital for landlords within a few clicks of DHA’s homepage.

In the works for almost two years, the new site uses interactive icons to present agency information in an easily identifiable and accessible manner. And as DHA continues to expand, the web site’s increased functionality and capabilities will stretch alongside.

“The new web site makes it even easier for every single family, landlord or business partner who needs help or information to find exactly what they need,” said Ann Lott, DHA president and CEO. “We are raising the bar on the services we provide, and the web site makes that clear.”

The web site often serves as the first introduction to DHA for many visitors. Accordingly, it breaks down complex government jargon into a much more readable format. The layout and graphics more effectively communicate DHA’s uplifting and essential objectives. The message of economic independence and self-sufficiency are paramount for moving low-income families toward their goals.

“When you put that much effort into ensuring every element reflects excellence, it means you value your reader,” said ABI President and Owner Sophia Dowl. “That is DHA’s message. And that’s the message the web site delivers.”

Clients, landlords, vendors and others DHA’s online communications portal seeking housing program applications, legal notices, landlord guides, contract opportunities and more. Now, visitors click one of four information paths covering everything from government grants to the history of DHA, the first public housing development west of the Mississippi River. Residents also can read news updates, download application forms and find information about home ownership.

In 2003, Sophia Dowl created ABI, which quickly came to specialize in multi-cultural marketing programs. The firm’s clients range from the Dallas Fort Worth International Airport to Perot Systems to numerous Dallas-based small and medium businesses.


About ABI
ABI is a Dallas-based boutique advertising firm specializing in marketing and media planning, print collateral and web-based applications and design for business-to-business and business-to-consumer advertising. The company also acts as a consultant and design expert in advertising for African-American and Hispanic audiences. In less than five years, ABI has carefully built an impressive client list that includes regional small- to medium-size businesses, as well as nationally recognized companies like AT&T, DFW Airport and Perot Systems.

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