United Way of Metropolitan Dallas
Tasked with raising the profile and customer base for the “Earn It! Keep It! Save It” program, ABI connected then-Mayor Tom Leppert, along with other community leaders, to record television and radio public service announcements. The campaign also included outdoor advertising, print ads, a text messaging campaign, and phone tree, among other tactics. The Dallas office saw a greater rise in customer participation than the majority of other branches across the country.